info@toobeyinvestments.com
Empowering companies to achieve their full growth potential
At Toobey Investments, we turn bold visions into thriving businesses through strategic guidance, capital solutions, and a founder-first approach.
Let's Build the Future Together —> GET IN TOUCH
2017
The Beginning
Sam’s vision for true innovation in underdeveloped food categories took shape with the founding of Sorrisa Group Inc.
2019
A Breakthrough Creation
The iconic #1 Stroopwafel Ice Cream Sandwich was born — crafted in Sam’s very own kitchen.
2021-22
Nationwide Reach
Expanded distribution from coast to coast across major retailers in both Canada and the United States, bringing our creations to consumers nationwide.
2023
Viral Success
Partnered with Entenmann’s to bring Ice Cream Sandwiches to millions of households. The result? Over 1 BILLION media impressions and counting.
2024
A Bold New Chapter
Sam launched Cervello Marketing, a new venture aimed at revolutionizing the bakery and snack industry.
2017
The Beginning
Sam’s vision for true innovation in underdeveloped food categories took shape with the founding of Sorrisa Group Inc.
2019
A Breakthrough Creation
The iconic #1 Stroopwafel Ice Cream Sandwich was born — crafted in Sam’s very own kitchen.
2021-22
Nationwide Reach
Expanded distribution from coast to coast across major retailers in both Canada and the United States, bringing our creations to consumers nationwide.
2023
Viral Success
Partnered with Entenmann’s to bring Ice Cream Sandwiches to millions of households. The result? Over 1 BILLION media impressions and counting.
2024
A Bold New Chapter
Sam launched Cervello Marketing, a new venture aimed at revolutionizing the bakery and snack industry.
At Toobey Investments, we believe every great company begins with a bold vision.
Founded by Sam Jaafar, our firm is committed to delivering customized investment solutions to help businesses attract capital and unlock strategic growth opportunities.
Sam built his reputation in the food manufacturing industry with the launch of Sorrisa Group Inc., where he led breakthrough innovations in the ice cream sector. Under his leadership, the company achieved steady, year-over-year profit growth, ultimately leading to a successful exit.
Driven by a passion for continued innovation, Sam went on to establish Cervello Marketing Inc., focusing on a dynamic portfolio of bakery and snacking products designed to meet evolving consumer demands.
Now, through Toobey Investments, Sam is channeling his deep industry experience and entrepreneurial success into helping other visionary founders turn their ambitions into reality.
Partner with us—where your vision meets our expertise—to build the future, together.
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